02 Statement of Intent
02 Statement of Intent How do you intend to use the four areas of the media theoretical framework to communicate meaning and meet the requirements of your chosen brief? (approx. 400 words) Music Video My brief is to produce a music video\ for a popular ballad, made for distribution to a 16-25 year old audience, alongside the accompanying website for the musical artist of the music video. My music video will be targeted towards young adults as that's the social group that are more likely to engage with the music video. To ensure this I have chosen to represent issues amongst young adults in my music video which includes toxic relationships and the affect it has on the mental health of those involved. As this is such a widespread issue amongst young adults, it will appeal to a larger audience as young adults may feel that they're represented through the music video through relatable situations. I am taking inspiration from popular ballad music videos such as CHIHIRO by Billie Ei...
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